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Coca-Cola Joins MIPTV Content 360 Competition
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Coca-Cola is co-sponsoring a new category in MIPTV Content 360 cross-media competition, seeking new ideas to engage with teen audiences that integrates the brand into content.
Launched in partnership with Ogilvy, Engaging with Teens through Branded Content for Coca-Cola is looking for projects ranging from a TV or web movie series to a mobile application, game or social network activity. Digital creators have until February 15 to submit their projects. The winning idea will receive a minimum 10,000 euros contract to develop the idea further with Ogilvy and Coca-Cola. |
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